About Us

About Us

About Almar Sales

Almar Sales Company is an international consumer products manufacturer and supplier of fashionable accessory products and cosmetics for over 45 years.

Almar specializes in designing, manufacturing and distributing Fashion Hair Accessories, Costume Jewelry, Cosmetics, Children's Toys and Novelty Items. Almar's product line offers something for every age group and will excite your customers while offering the latest in fashion, basic and value merchandise.

Almar represents the very highest marks in product quality by ensuring a Three-Time Quality Control System (TQCS), including weekly/monthly factory audit evaluations. Our state of the art warehouse and distribution center enables us to promptly deliver quality products, and meet each customer's individual requirements.

Almar carries the highest level of inventory in all its product categories, making it a one-stop shop for retailers - specializing in "Just-In-Time" product. For over 45 years, Almar has been a reliable source for innovative quality products, and it continues to be a valuable partner to some of the largest retailers in the US and around the world.


Almar Sales Company was founded in 1965 by Jack Ash. Under his leadership the small family owned company manufactured girls' hair bows under the brand name "Little Linda", named after one of Mr. Ash's granddaughters. A decade later Almar Sales expanded to manufacturing cosmetics and gift sets for girls and women. In the late 90's the entire line was re-branded to "Expressions" including "Expressions Girl" and "Princess Expressions." In the last two decades the company has continued to expand the cosmetics and skin care divisions with the acquisition of Jean Pierre Cosmetics and Dream Cosmetics.

As part of these acquisitions, the company began working with major licensed brands to develop:

  • Wonka, Dippin' Dots, Razzles Runts, SweeTarts, Fun Dip, and Double Bubble cosmetics
  • Hello Kitty Friends cosmetics
  • Spider Man bath toys and chapstick
  • French Toast school uniform hair accessories
  • Bratz hair accessories and costume jewelry
  • ELLE and ELLE Girl high fashion hair accessories
  • Suave value hair accessories HBA program

Over the last five years the company has continued to evolve with the addition of a Fashion Jewelry division and a girl's lifestyle brand called My Princess Academy.

Almar is currently under the leadership of its founders' sons and grandsons, as well as industry experts in sales, marketing, merchandising and operations. Today Almar carries over 3000 SKU's of consumer products, and serves customers from specialty boutiques to international mass merchants.

Trade Shows

Can't make it to our NY showroom?  Come visit our booth at one of the upcoming trade shows we are attending.  This page is updated with new shows, so be sure to check back often.  Want news about new product and trade shows?  Make sure to sign up for our emails


FEBRUARY 18, 2017 - FEBRUARY 21, 2017




The Jack H. Ashkenazie Foundation
Since 1965, Almar has committed at least 10% of its annual profits to community giving. Almar's philanthropic initiatives are dedicated to improving people's lives throughout the world. The Jack H. Ashkenazie Foundation was created in 2001 and named after our founder. The foundation actively donates to schools, hospitals, homeless shelters, food pantries, toy drives, and hundreds of other charitable organizations. In 2011, Almar’s charitable efforts were expanded to include donating to every children’s hospital in the United States.

These donations are part of a 45-year-old, family-owned company's ongoing commitment to give back, every day of every year. Whether it's giving to a sick child, helping a needy family, or contributing to curing diseases, Almar is constantly giving.

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